Idea Circle Dinner Discussion #9:
Beyond KPIs: How does CERN measure success on Social Media?
With more than 2.5 million followers on Twitter, nearly 700,000 fans on Facebook and more than 400,000 followers on Instagram, CERN has built a large community on social media. But is that enough? We still need to publish engaging posts, publications that speak to our followers, and makes them want to click, enjoy and share. The challenge is how to reach more people while staying true to the Laboratory’s ideals and values.
CERN does not, by choice, have a budget dedicated