ICDD#16:

Physics really is Rock’n’Roll: the worlds of music and celebrity as a channel for science outreach

Abstract:

Now entering their fifth year, the Festival Program and the Special Guest program at CERN have grown since their inception in 2016. Music is the common denominator in each: the Science Pavilions at Music Festivals last year reached over 20’000 people and one post on social media from a major music star can reach millions of people. In each case the audience is often initially disinterested in or disengaged with science. We will talk about both programs, their